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Digital Employee Platform Pilot

In today's evolving and personalized media environment, connecting with employees becomes a challenge. In 2015, tasked with the challenge of engaging store employees with internal content, I was lead in the pilot of a digital communications touch-screen platform aimed at connecting with younger audiences. Although the platform ultimately only made it to a dozen US-based stores, the pilot was a success for how much the team was able to learn about the unique needs of younger, store employees. Today, the current system is an evolution of this earlier work.

With new Fit technology, Nike calls itself a tech company

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S. to find an accurate shoe size.

Industry-wide, 60% of consumers are wearing the wrong-sized shoes. Not only is there a discrepancy among different styles of shoes (high heels to leather boots), sizing can often differ from brand to brand within one type of shoe (like adidas sneakers to Nike sneakers) and even silhouette to silhouette within a singular brand.
Good Morning America •

Nike launches first-ever sneaker subscription service for kids

Nike has a solution for all the parents who constantly have to buy new sneakers for their children: a subscription service.

On Monday, the brand announced that for the first time ever Nike Adventure Club will give kids the opportunity to select from more than 100 sneaker styles monthly.

This new venture primarily services adolescents from ages 2 through 10 (size 5c-7Y) and is available for as low as $20 for four pairs a year.

"In providing footwear, we're always trying to answer, 'What do kid
Footwear News •

Exclusive: Six Trailblazing Women From Nike Sound Off On Their Unique Sisterhood and Igniting Change Inside the Company

On a drizzly April morning in Beaverton, Ore., history is being made at Nike HQ.

For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot.

Nike is using its 50th anniversary to make a powerful statement about its future, which will be driven by, and dependent upon, the instrumental leaders here today.

The excitement is palpable inside a meeting room on the seventh floor of the new Serena Williams building, where Heid
Footwear News •

Exclusive: How Heidi O’Neill Rose to Become Nike’s Most Powerful Woman Overseeing $40B in Annual Revenues

In our May “Women in Power” issue, six of Nike‘s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s 50th anniversary and lighting the path for the next generation.

Growing up in Northern Michigan, Heidi O’Neill got an early education about the highs and lows of retail while working in the back room at Port Side Sports, her parents’ sporting goods store.

When she was 12, her father decided to
Essence •

10 Gifts For Kids That Are Perfect For All Ages

Have a few kids on your holiday list this year and not sure the hottest items on the market to entertain and amaze? If you’re still doing some last minute shopping — we’ve got you covered.

Ensure that every item on our list is something kids will actually want, from toddlers to pre-teens. From stylish clothes, to toys that will spur their adventure and creativity, or a book that will inspire the next Michelle Obama, this list has something for every kind of kid.
Hypebeast •

Inside Nike's New S23NYC Studio, Where Sneaker Culture Is Amid a Digital Revolution

This week, ‘s S23NYC Studio — the in-house agency that oversees the brand’s SNKRS app — moved into a sprawling new space on South Street in New York City’s Seaport district, where it shares an impressive view of NYC’s East River with ESPN.

We were granted the opportunity to visit the digital studio’s Fogarty Finger Architecture-designed HQ before it opened to its now 60+ employees, with the head of the outfit, Nike VP Ron Faris, offering a tour of the office.

SNKRS has grown exponentially sinc
Modern Retail •

To grow its direct business, Nike is looking to get more out of its app users

While other retailers like Target and Walmart have consolidated the number of apps they offer in recent years, Nike has centered its app strategy around building a handful of apps to serve specifics audiences. There’s Nike’s main app, Nike+, to which Nike has added more features in recent years to make it easier to shop in-store. SNKRS targets sneakerheads with limited edition product drops, while Nike Train Club and Nike Run Club are marketed towards fitness fanatics who want an app to help the
Essence •

Nike Just Launched A Sneaker Club For Your Kids' Growing Feet

If there is one thing we know about kids it’s that their feet grow rapidly. You would think that by now there would be a popular subscription service that provides shoes for the youth but, leave it up to Nike to create the first-ever children’s sneaker club.

Launching today, children (and their parents) will have the option to choose from 100 pairs of styles and depending on what subscription service you purchase warrants how many shoes Nike will send you. There are three tiers of subscription:
CNBC •

Nike is entering the subscription business with a kids' sneaker club

Nike is stepping into the subscription business.

The No. 1 sneaker retailer in the U.S. is launching a subscription service for kids called Nike Adventure Club.

It will allow parents to order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively. The last option shaves off $10 per pair of Nike shoes purchased, with the average kids sneaker retailing for $60.

The launch comes just as the back-to-school season i
Reuters •

Nike aims sneaker subscriber scheme at $10 billion U.S. kids market

A customer is reflected in a shop window decorated with Nike store logo at the outlet village Belaya Dacha outside Moscow, Russia, April 23, 2016. REUTERS/Grigory Dukor Acquire Licensing Rights , opens new tab

(Reuters) - Nike Inc will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and consistent brand loyalty.

Aimed at the U.S. kids shoe market, estimated at an ann
Insider •

Nike is launching a shoe-subscription program for kids in a move to capitalize on an estimated $10 billion market


• Nike is launching a subscription program for kids' shoes this week, the company announced Monday.
• The Nike Adventure Club will allow parents to pay a monthly fee in exchange for new shoes multiple times a year.
• The kids' sneaker market is estimated to be worth an annual $10 billion, Reuters reported.

Kids' feet are constantly growing. Now, Nike has a solution.

Just in time for the back-to-school rush, the athletic-wear and shoe retailer announced Monday that it will launch a sneaker sub
Marketplace •

Nike app to measure feet for shoe size

Nike says three out of every five people are wearing shoes that are the wrong size. So the sneaker company is launching an app to measure customers’ feet before they order. It’ll be available on phones and in stores in July. It could help the athletic apparel maker minimize the perennial and expensive problem of returned merchandise.

Click the audio player above to hear the full story.

There’s a lot happening in the world. Through it all, Marketplace is here for you. You rely on Marketplace to
Forbes •

Nike Unveils 'A Game-Changing Innovation': A Fit Feature To Fix Shoe Sizing Online And In-Store

This article is more than 4 years old.

Sneaker giant Nike wants to solve the “massive pain” you might experience with poor-fitting shoes, so it’s introducing the Nike Fit feature, which allows you to scan your feet from your camera phone and within seconds recommends the right fit for you.

Incorporating such technologies as computer vision, machine learning and artificial intelligence, Nike Fit will be available on the Nike app and in some stores in the U.S. in July and be rolled out to Europe
AP News •

Nike's plan for better-fitting kicks: Show us your feet

NEW YORK (AP) — Nike wants to meet your feet.

The sneaker seller will add a foot-scanning tool on its app this summer that will measure the length, width and other dimensions of customers’ feet after they point a smartphone camera to their toes. The app will then tell shoppers what size to buy each of its shoes in, which Nike hopes will get you in the right fit and cut down on costly returns as it seeks to sell more of its goods through its websites and apps.

But Nike will also get something i
WIRED •

Nike Wants Your Sneakers to Fit Better, So It's Using AR

Since the 14th century or so, cobblers created different shoes based on lasts, solid shapes that attempted to approximate the morphology of the human foot. The length of those lasts were sized in increments of the barleycorn. Seriously. According to the Composition of Yards and Perches, a medieval English system governing units of measurements, three barleycorns constituted an inch. (If you really want to kill at a cocktail party, tell folks that it takes four or five poppyseeds to make one barl